JWH-018 is typically sold as a white or off-white powder. It can be consumed by various methods, including smoking, vaporizing, or mixing it with other substances such as herbs or tobacco. The substance acts on the same receptors in the brain as THC, producing similar effects such as relaxation, altered perception, and euphoria. As a synthetic cannabinoid, JWH-018 is often marketed as a legal alternative to cannabis. However, its legal status varies across different jurisdictions. In many countries, including the United States, JWH-018 is classified as a controlled substance due to its potential for abuse and adverse health effects.